The product, the product line, and the life cycle deliverable
This important deliverable further develops the nature of the business over time by addressing the following items.
a. Would a product, a service, or maybe some sort of combination better serve the customers’ needs? What options are there and provide a defendable rationale for your choice, making it clear that you considered the other options.
b. Is the future of the firm a product line or set of product lines or is the future a collection of products that don’t fit into the product line concept? Describe and provide a rationale.
c. What aspects of the “whole product” concept, including branding and packaging, are and are not relevant, and why?
d. From what you have learned, what is your plan to stay ahead of your competition and keep your business relevant and healthy?
e. As the business grows, what changes in roles, processes, life cycles, and products do you see being needed and why? Support your position with references from your reading and any research you may have done.
Are there any potential changes to your vision based on any new insights from this week’s work? If so, be sure to capture them so you can address them at the end of the course.
This deliverable should be consistent in style and format with the others you have produced and should be 3 to 4 pages in length.