Tips for 2.3 Rhetorical Analysis Essay Draft
This is a 6 paragraph essay:
Paragraph 1: Introduction
Paragraph
2: Who is the audience for the ad?
Paragraphs 3, 4, 5: Dedicate one paragraph per rhetorical appeal
Paragraph
6: Conclusion
Can you use the same advertisement from the 2.2 Discussion you completed last week? Well, it’s up to you. Whatever advertisement you choose for the 6 paragraph essay, make sure it uses ALL THREE rhetorical appeals.
Evidence and MLA documentation are crucial elements of this Rhetorical Essay assignment. Use direct quotes from the commercial or print ad to create a strong analysis. Each direct quote will need an in-text citation. Choose an advertisement that has a lot you can discuss.
You must include a Works Cited with your draft. At the very least, you will need to list the advertisement in your Works Cited. There is a sample MLA citation in the module instructions.
Rhetorical Analysis Essay Draft
Topic
Using an advertisement of your choice, analyze the advertiser’s use of ethos, pathos and logos while taking into consideration the advertiser’s intended audience. All three rhetorical appeals must be present in the advertisement.
Instructions
1 Develop an effective rhetorical analysis essay (750-1000 words) about the advertisement you chose.
2 Format your paper according to MLA style links to an external site..
3 Attach the image from the ad or embed the video above the title of your essay.
4 Write an interesting title that captures the interest of your reader and focuses your essay.
5 Begin with a strong introduction that engages your reader and provides a clear thesis at the end of the introduction.
6 Write one paragraph that discusses the intended audience.
7 Write three support paragraphs, one for each rhetorical appeal (ethos, pathos, and logos). Include relevant concrete examples from the ad and discuss whether the appeals are used effectively.
8 End with a strong conclusion that discusses the overall effect of the ad with regard to ethos, pathos, and logos. Restate your thesis in different wording and sum up what the reader should take away from the essay.
9 Use in-text citations as needed.
10 Add an MLA formatted Works Cited as a separate page at the end of the essay. See below for sample advertisement citations.
11 Proofread your essay. Check for clear content and accurate sentence mechanics.
12 Save your rough draft as a Word or Google doc and submit it as a file upload.
NOTE: Your essay will be submitted to Turnitin, which is a method for submitting a written assignment to check for similarities to other texts on the internet. You are encouraged to read about how to interpret the Similarity report to better understand how Turnitin is used.
Sample Advertisement Citations in MLA format
“Snyder’s of Hanover #Pretzels or Pieces. Advertisement.” Ads of the World, Jun. 2022, www.adsoftheworld.com/campaigns/pretzelsorpieces. Accessed 15 Jun. 2022.
“Mitsubishi Panoramic Sunroof. Advertisement.” Ads of the World, Mar. 2022, www.adsoftheworld.com/campaigns/panoramic-sunroof. Accessed 15 Jun. 2022.
Sample Advertisement Citations in MLA format
“Snyder’s of Hanover #Pretzels or Pieces. Advertisement.” Ads of the World, Jun. 2022, www.adsoftheworld.com/campaigns/pretzelsorpieces. Accessed 15 Jun. 2022.
“Mitsubishi Panoramic Sunroof. Advertisement.” Ads of the World, Mar. 2022, www.adsoftheworld.com/campaigns/panoramic-sunroof. Accessed 15 Jun. 2022.