On-going Project Piece
Company: NIKE
Product:
Sport Drink ( Nike Quencher)
State the name of your company and your NEW Product concept.
NEW Product concept: Nike Company will be launching a new product ” Nike Quencher ” to enter the sports drink market. Nike Company is well known for high-quality sports goods from footwear,
apparel, and equipment. Thus, it is the perfect combination to release a new product line of sports drinks to boost and hydrate athletes and active consumers.
1. Provide a detailed description of a business to business (B2B) market opportunity that exists for
your new product. ( Specific company, Company Characteristics). Provide a brief rationale.
2. Describe the roles in the Buying Centre for the above business opportunity (i.e. ALL Business
Purchasing Roles).
Provide a brief rationale.
Maximum 2 pages.