This activity centers on initial “Market Research” on your current personal brand.
Personal Brand Assessment – Questionnaire and Attributes (1).doc
Instructions:
1. Choose 3-5 individuals who know you well to complete the Personal Branding Assessment Questionnaire:
1. You’ll want to choose people who know you well and can answer the questions in the assessment. You will also want to select people who provide honest and authentic feedback. Lastly, you’ll want to choose people who can complete the questionnaire promptly to ensure you make your deadline
2. After you collect the responses, analyze the data via a 1-2 page reflection paper discussing your key takeaways from the data. A few ideas for reflection: what are some emerging themes, what can you leverage to communicate and add value in the world of work, and any surprises?
What to Submit:
You’ll submit one file. The file should contain:
1-2 page reflection
Questionnaire data for each person (include the person’s name and relationship to you). For efficiency, data should use in the template provided.
Based on Karen Kang’s book Branding Pays: Karen Kang’s BrandingPays | Corporate and Personal Branding