For the weekly executive briefing, you will prepare and a brief summary/review of the following related to your company:
***My company is Starbucks, product is the Unicorn Frappaccino***
Performance (market, financial, balanced scorecard)
Market analysis (market trends, customer satisfaction, strengths and weaknesses of each firm)
Adjustments in marketing strategy and tactics and their justification.
Plans and decisions that shape the future.
Be prepared to defend the analysis and the logic behind your decisions and plans. Your paper should be concise , APA format (approx. 300-350 words).