Points-of-differences and points-of-parity are two important concepts of brand development and are driven by two differing strategies—inclusion and differentiation.
You should devise a list of at least five other products/services that you believe demonstrate points-of-differences and points-of-parity in their brand positioning.
You must include your reasoning behind the inclusion of these products/services into a category. Present “proof” of your correct selection by including advertising copy supporting the product or services POD or POP.