Select a company that you are familiar with and critique their Facebook page. Would you consider purchasing from this company based upon their page? What would you change to strengthen the effectiveness of this company’s Facebook page and why? The main steps in creating a Business Facebook page are: A profile picture; a cover photo; a user name and a short description. When creating a Facebook ad, you must consider: the appearance of the ad; who is your audience – including location, age group, gender; the budget for the ad, and the run time you will use.