Prior to beginning work on this assignment, review Chapters 5 and 6 from our textbook along with the instructor guidance. Additionally, review the following resources:
https://writingcenter.uagc.edu/swot-analysis
https://www.mindtools.com/amtbj63/swot-analysis
https://www.liveplan.com/blog/what-is-a-swot-analysis-and-how-to-do-it-right-with-examples/
For this assignment, you will use the following organization below to research and complete the SWOT template.
Mayo Clinic
Search the organization’s name on the internet. Open the homepage of the organization. Select the links for the different pages, usually located at the top of the webpage or in the footer. In addition, you can enter the organization’s name and the topic term in the search box.
For this assignment, you will also want to read customer reviews, which will assist you in identifying strengths and weaknesses at the organization. The search keywords for this are Hospital Name, customer reviews. It is recommended that you look at multiple review websites to get a full picture of the customers’ perspectives.
For additional guidance, review the following resources:
https://content.bridgepointeducation.com/curriculum/file/f8a1ef48-2a27-4450-b3d0-242d91015f8d/1/CRAAP%20accessible.pdf
https://content.bridgepointeducation.com/curriculum/file/a3575b8c-04d9-4192-a01e-5a6e0b97355b/1/Advanced%20Internet%20Search%20Techniques.pdf
https://ashford.mediaspace.kaltura.com/media/Keywords+are+Critical/0_3k56bs35
Section 1
Identify the organization and include the URL for their website.
Create a SWOT analysis for the chosen organization.
Strengths
-Identify three strengths of the organization (e.g., competitive advantage, high-quality care, access to care, affordability, accreditation).
-Explain your rationale for each choice.
-Describe how the stated strengths can be built on to ensure longevity of the organization.
Weaknesses
-Identify three weaknesses of the organization (e.g., lack of defined purpose [who they are serving], low-quality care, poor customer service and customer ratings, lack of accreditation [the Joint Commission]).
-Explain your rationale for each choice.
-Provide an example of the stated weaknesses and potential issues that can happen.
Opportunities
-Identify three opportunities of the organization (Tip: Review the textbook for examples of opportunities for the organization.).
-Explain your rationale for each choice.
-Discuss how the opportunities identified could be leveraged to the organization’s advantage.
Threats
-Identify three threats to the organization (Tip: Review the textbook for examples of threats to an organization.).
-Explain your rationale for each choice.
-Discuss one option for reducing each threat identified.
Summarize the details from the SWOT analysis in a SWOT box.
Section 2
Based on the outcomes of your SWOT analysis,
-Explain how the organization’s mission and vision are affected by the strengths, weaknesses, opportunities, and threats identified.
-Describe how the identified strengths, weaknesses, opportunities, and threats affect the organization’s values and culture.
-Discuss how the organization may be impacted should the internal weaknesses significantly increase.
-Examine the impact external threats (e.g., public entities [state or federal regulatory bodies] or competition) may have on the organization’s market share.
The SWOT Analysis paper
-Must be a minimum of four double-spaced pages in length (not including title and references pages) and formatted according to APA Style.
-Must use the SWOT Analysis template (attached).
-Must include a separate title page with the following:
-Title of paper in bold font
Space should appear between the title and the rest of the information on the title page.
Student’s name
Name of institution
Course name and number
Instructor’s name
Due date
-Must utilize academic voice.
-Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
-Must use at least three credible sources in addition to the course text.
-Must document any information used from sources in APA Style as outlined in the Writing Center’s APA.
-Must include a separate references page that is formatted according to APA Style.