The Final Project main body must clearly address all questions asked in the managerial report of the two case# 1 study problems that are attached.
Below are the problems for both case studies:
Ch. 4 Linear Programming Applications in Marketing, Finance, and Operations Management: Case#1
1. Oxfam used its existing opt-in e-mail list only for this campaign; it did not purchase (or borrow from other charitable organizations) any additional e-mail addresses. Evaluate this decision. In about 200 words, explain the advantages and disadvantages of acquiring other-mail addresses for a campaign of this nature.
2. For this campaign, Oxfam chose to use e-mails that contained HTML, audio, and video elements rather than using plain-text e-mails. In about 100 words, describe the advantages and disadvantages of using formats other than plain text in this type of e-mail campaign. Be sure to identify any specific trade-offs that Oxfam faced in deciding not to use plain-text mail.
3. Oxfam used HTML in the first e-mail, video in the second, and audio in the third. A manager at Oxfam might be tempted to conclude that the sequence of formats used in the e-mail messages was related to the increase in donations over the six weeks of the campaign. In about 100 words, present at least two reasons why this would be an incorrect conclusion.
4. If Oxfam were to undertake a similar emergency fund-raising effort today, it might use social media. In about 300 words, describe how Oxfam could use Facebook, Google+, and Twitter in combination with its existing online resources to enhance or replace the e-mail campaign described in the case.
Ch.10 Inventory Models: Case#1
1. In about 300 words, explain how Bibliofind might have used firewalls to prevent intruders from gaining access to its transaction servers. Be specific about where the firewalls should have been placed in the network and what kinds of rules, they should have used to filter network traffic at each point.
2. In about 200 words, explain how encryption might have helped prevent or minimize the effects of Bibliofind’s security breach.
3. California has a law that requires companies to inform customers whose private information might have been exposed during a security breach like the one that Bibliofind experienced.
Before California enacted this law, businesses argued that the law would encourage nuisance lawsuits. In about 300 words, present arguments for and against this type of legislation.