Write a 1200-1500 word essay addressing each of the following points/questions. Be sure to completely answer all the questions. Separate each section in your paper with a clear heading that allows your professor to know which question you are addressing in that section of your paper. Support your ideas with at least three (3) sources in your essay. Make sure to reference the citations using the APA writing style for the essay. The cover page and reference page do not count towards the minimum word amount. Review the rubric criteria for this assignment.
We are constantly persuaded through advertisements, music, and images using the rhetorical triangle in everyday life. For this assignment, you are going to analyze television commercials. Begin by reading the article “New media ecology and theoretical foundations for nonfiction digital narrative creative process” found in the Additional Materials section of this module.
Television commercials and advertising contain some of the best demonstrations of persuasive writing. Learning to identify persuasive techniques will help you to review materials you are reading for academic purposes more critically. It will also help strengthen your writing when trying to make a point or persuade a reader with information. You will be writing for five of the seven commercials. Begin by analyzing the commercial for the use of Ethos, Pathos, Kairos, and Logos and how it impacts or is designed to impact the viewer. Also, identify any other form of rhetorical elements and how it strengthens the purpose of the commercial. Identify who the audience is for the commercial. Then evaluate whether the commercial’s author was successful.
Define Ethos, Pathos, Logos, and Kairos
Watch five of the seven commercials located in the Additional Materials for this module.
Analyze each commercial for the use of Ethos, Pathos, Logos, and Kairos. Identify each and explain how it impacts the effectiveness of each commercial.
Identify any additional rhetorical elements and explain how they strengthen the impact of the commercial.
Who is the audience for each commercial?
Evaluate the success of the commercial’s author regarding the purpose and audience impact.
Assignment Expectations
Length: 1200-1500 words; answers must thoroughly address the questions in a clear, concise manner.
Structure: Include a title page and reference page in APA style. These do not count towards the minimum word count for this assignment. Include an introduction and a conclusion. Include a level heading for each commercial response.
References: Use the appropriate APA style in-text citations and references for all resources (including commercials) utilized to answer the questions. Include at least three (3) scholarly sources to support your claims.
Format: Save your assignment as a Microsoft Word document (.doc or .docx).